It looks like more and more non-endemic esports sponshorships are coming, and they continue to rise year-over-year in Q3 2019.
Food and drink continues to be one of the most significant growth categories for non-endemic esports sponsorships, coming from brands such as Bud Light, Red Bull, Coca-Cola, Pizza Hut, Snickers, Starbucks, Pringles and many more.
Smartphones and tech are not missing out to expand their branding in esports as well, with sponsorships from OPPO, AT&T, Huawei, Xfinity, Canon Canada and various others.
The non-endemic sponshorships are getting more exciting with sponsorships also coming from notable automotive brands such as Honda, Toyota, Mercedes-Benz, Audi and Chevrolet.
Even more amazing, fashion and apparel brands made some headline esports deals in Q3, led by Adidas’ partnership with Fortnite streamer Tyler “Ninja” Blevins, Nike with Brazilian team FURIA Esports, Puma with Australian team ORDER, Bauer Hockey with a gaming influencer Andrew “Nasher” Telfer, and Riot Games partnering with fashion brand Louis Vuitton.
Those were the popular categories, but there were also several other prominent non-endemic sponsorship deals worth noting from Q3 2019, among them from sponsors such as fitness chain LA Fitness, meditation app Simple Habit, Agriculture equipment brand Trelleborg Wheel Systems, eye care brand HYLO, insurance firm ARAG, exercise equipment maker Matrix and many more.