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Gamers are watching more “JAV” (Japanese porn) during lockdowns since pandemic; study finds

A new study has found that gamers are spending significantly more time watching Japanese pornographic material ever since the start of the pandemic.

According to a report compiled by Japanese adult marketing platforms, AVサンプル and AV短片, the number of gaming enthusiasts that watch Japanese adult movies in 2020 and 2021 has climbed by over 35% compared to the previous 2 years.

Gamers love Japanese porn

2021’s numbers are also much higher compared to 2020’s, with a stark difference of over 28% — strange considering more people staying indoors during 2020.

The report also states that 1 in 3 gamers all over the world have watched at least 1 Japanese adult movie in the past 30 days, with over 60% of them originating from Asia.

Screenshot 2022 01 25 at 6.51.36 PM
The number of search terms for “JAV” or “Japanese adult videos” have risen significantly on Google Trends.

“JAV” is a rising trend on Google searches

What’s even more fascinating about the report is that the interest for the keywords “Japanese adult videos” or “JAV” for short have shot up in popularity according to Google keyword trends.

Searches for similar keywords in Chinese have also more than doubled since 2019, with the highest number of searches originating from Taiwan.

Melissa Anne
I write about esports and mobile gaming. I play PUBG Mobile too. Reach out to me at melissaanne[@]megplay[dot]com if you have a story tip!