“We know that many of our players are big football fans and this partnership allows them to celebrate their passion for the Brazilian team through Free Fire.”Fernando Mazza, Head of Operations at Garena Brazil
Garena has released ‘exclusive collaborative skins’ and other game items to Free Fire players in Brazil and all over the world as a result of the collaboration.
The game premiered two new skins on August 6th that comprises blue and yellow shirts, in conjunction with the Brazilian national team’s traditional jersey colors.
Furthermore, this gesture of incorporating Free Fire to show support to the football team has gained favorable responses from the FF community as this is a ‘big move’ to expand the game’s reach.
“Like the Seleção, Free Fire is a success in the country and accessible to all Brazilians. This partnership is one of CBF’s most strategic recently, as it will bring us even closer to an extremely relevant audience for our market, which is the gamer. Within this sponsorship, we are planning a series of activation actions focused on the young audience, which will place the team more and more in this ecosystem.”Gilberto Ratto, CBF’s Marketing Director.