In the first 6 days since they implemented the new policy, Netflix has had the 4 single largest days of US user acquisition in the 4.5 yrs that Antenna has been measuring the streaming service.pic.twitter.com/rDYGxR43Qm — Antenna (@AntennaData) June 9, 2023 Average daily sign-ups after the password-sharing changes jumped by 102% compared to Netflix's previous 60-day average.
Research company Antenna put out a study that said after the password-sharing changes went into effect in late May, Netflix had the four single-largest days of US subscription additions since 2019.
Netflix recently started seriously cracking down on password-sharing in the United States by forcing people on a shared account who don't live in the same house to sign up for their own or leave, and, surprising no one, Netflix subscriber numbers are reportedly increasing as a result.
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