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Real Trucking Company Is Buying Billboards In American Truck Simulator To Help Recruit Staff

GameSpot LogoGameSpot3 mo ago

Real Trucking Company Is Buying Billboards In American Truck Simulator To Help Recruit Staff - GameSpot

Story Highlights:

SCS Software, the developers of American Truck Simulator, said in a blog post (via GamesRadar) that the billboards in the game are now advertising Schneider National and directing players to the company's careers website.

The real-world trucking company Schneider National is paying for ads in American Truck Simulator to try to convince people to come work for them.

That said, the studio believes the concept "holds promise" for its own games and the automotive industry at large.


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Date Published: 09 Jun, 2023 (3 months ago)

Publish Time: 12:21 (GMT +8:00)

Language: English

Story Length: 358 words

Reading Time: 2 minutes read

Attachments: 1 Pictures


Story Rating: Rated #101 (out of 204 stories this day)

Estimated Value: $0.00


News Source URL: gamespot.com

Copyright: © GameSpot

Story ID: #923544

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